COPYWRITING
PORTFOLIO
Hello! Thanks for stopping by. Below are samples of my copywriting work from time spent in-house at West Elm and L.L. Bean, and as a contract writer for a range of projects including boutique hotels, leading outdoor brands, and a local non-profit.
NEMO Equipment
The first email announcing their 2020 line. We wanted to emphasize that the new beginner kits were designed with the same high-quality and attention to detail, but more accessible for the newbie. The headline,"every adventure", points to NEMO's mission statement of making outdoor adventure inclusive for enthusiasts of all kinds.
The George
Beauty mogul, Bobbi Brown, and husband Steven Plofker revived a dilapidated Georgian inn into their take on a chic, modern-day stay. After touring the space, I worked with Bobbi and Steven's team to concept and write copy for the hotel's website. Like their design details, I was meticulous with my word choice in order to reflect the upscale, yet fresh vibe of The George.
L.L.Bean
As L.L.Bean's women's and men's activewear copywriter, I worked cross-channel to write copy that conveyed the excitement around the new athleisure collection while staying true to the Bean voice. The line featured high-performance, technical piece, cozy, versatile layers, and swimwear. I delivered copy assets for web, emails, catalog, and retail store signage.
Maine Outdoor Brands
Full web copy refresh + new tagline
In April 2022, I worked closely with the folks at Maine Outdoor Brands to provide copy support as they did a total overhaul of their existing website. In the end, we updated every line of copy to ensure it was indicative of who they are and super-clear about what they do as a non-profit organization that works across multiple fields and industries; including a flashy new tagline and a new monthly newsletter aimed at sharing local job opportunities and educational programming in the state's outdoor industry.
As a Maine-based freelance copywriter, this was a dream job, and am so proud of what we created together to showcase what a true force of nature Maine Outdoor Brands is and continues to be.
West Elm
In-house e-commerce copywriter
