Attention-grabbing language with purpose, creativity, and heart.

Product, email, and web copywriting that helps brands and businesses craft a rock-solid voice in print or online. 

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Email Copy

NEMO Equipment

The first email announcing their 2020 line. We wanted to emphasize that the new beginner kits were designed with the same high-quality and attention to detail, but more accessible for the newbie. The headline,"every adventure", points to NEMO's mission statement of making outdoor adventure inclusive for enthusiasts of all kinds. 

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The George

Beauty mogul, Bobbi Brown, and husband Steven Plofker revived a dilapidated Georgian inn into their take on a chic, modern-day stay. After touring the space, I worked with Bobbi and Steven's team to concept and write copy for the hotel's website. Like their design details, I was meticulous with my word choice in order to reflect the upscale, yet fresh vibe of The George. 

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Product Description

L.L.Bean

As L.L.Bean's women's and men's activewear copywriter, I worked cross-channel to write copy that conveyed the excitement around the new athleisure collection while staying true to the Bean voice. The line featured high-performance, technical piece, cozy, versatile layers, and swimwear. I delivered copy assets for web, emails, catalog, and retail store signage.

Bluffworks

Copywriting, product descriptions, and landing pages.

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After the success of their men's line, Bluffworks was ready to launch a capsule wardrobe for women on-the-go. My job was to help translate everything customers loved about Bluffworks (informative, friendly, excited, inspiring) from the men's voice into all things Bluffworks, but for the ladies. This wasn't a pink-it-and-shrink-it mission, and Bluffworks' thing is technical details that are invisible to the naked eye, so I worked hard to craft language that wouldn't read as mansplaining. 

 

However, the company had a solid grasp on voice and tone, so I rarely had to worry about whether or not it was on-brand. As a traveler myself, I worked to humanize the copy, using an upbeat and conversational tone as if I was sharing this new find with a friend. 

West Elm 

In-house e-commerce copywriter

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