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Attention-grabbing language with purpose, creativity, and heart

Product, email, and web copywriting that helps brands and businesses craft a rock-solid voice in print or online. 

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Email Copy

NEMO Equipment

The first email announcing their 2020 line. We wanted to emphasize that the new beginner kits were designed with the same high-quality and attention to detail, but more accessible for the newbie. The headline,"every adventure", points to NEMO's mission statement of making outdoor adventure inclusive for enthusiasts of all kinds. 

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The George

Beauty mogul, Bobbi Brown, and husband Steven Plofker revived a dilapidated Georgian inn into their take on a chic, modern-day stay. After touring the space, I worked with Bobbi and Steven's team to concept and write copy for the hotel's website. Like their design details, I was meticulous with my word choice in order to reflect the upscale, yet fresh vibe of The George. 

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Product Description

L.L.Bean

As L.L.Bean's women's and men's activewear copywriter, I worked cross-channel to write copy that conveyed the excitement around the new athleisure collection while staying true to the Bean voice. The line featured high-performance, technical piece, cozy, versatile layers, and swimwear. I delivered copy assets for web, emails, catalog, and retail store signage.

Maine Outdoor Brands 

Full web copy refresh + new tagline

In April 2022, I worked closely with the folks at Maine Outdoor Brands to provide copy support as they did a total overhaul of their existing website. In the end, we updated every line of copy to ensure it was indicative of who they are and super-clear about what they do as a non-profit organization that works across multiple fields and industries; including a flashy new tagline and a new monthly newsletter aimed at sharing local job opportunities and educational programming in the state's outdoor industry. 

As a Maine-based freelance copywriter, this was a dream job, and am so proud of what we created together to showcase what a true force of nature Maine Outdoor Brands is and continues to be.

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West Elm 

In-house e-commerce copywriter

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