Attention-grabbing language with purpose and heart.
I work with brands and organizations in the outdoor and lifestyle industries to develop their voice, digital strategy, and craft a rock-solid identity in print or online.
Services: E-mail marketing; E-commerce copywriting (product descriptions, landing pages, banners, etc.); Web copy and development; Paid social content, Campaign + brand strategy.
Copywriting, Product Descriptions, Landing Pages
Bluffworks is a travel clothing company designing comfy, versatile, "not-so-basic basics", that are always stylish. They believe that life is a grand adventure — and I do, too — which is why this was such a fun project to work on.
After the success of their men's line, Bluffworks was ready to launch a capsule wardrobe for women on-the-go. My job was to help translate everything customers loved about Bluffworks (informative, friendly, excited, inspiring) from the men's voice into all things Bluffworks, but for the ladies. This wasn't a pink-it-and-shrink-it mission, and Bluffworks' thing is technical details that are invisible to the naked eye, so I worked hard to craft language that wouldn't read as mansplaining.
However, the company had a solid grasp on voice and tone, so I rarely had to worry about whether or not it was on-brand. As a traveler myself, I worked to humanize the copy, using an excited and conversational tone as if I was sharing my new find with a friend.
In-house e-commerce copywriter