COPYWRITING PORTFOLIO
For the better part of the last decade, I've worked with leading brands across the outdoor and lifestyle industries as both an in-house and contract copywriter. This has given me a varied skillset that I use to help strengthen a brand's voice and identity while creating cohesive cross-channel messaging.
I love working with folks up who are up for a challenge, keen to take creative risks, and believe in finding just the right words to say something that matters.
NEMO Equipment
The first email announcing their 2020 line. We wanted to emphasize that the new beginner kits were designed with the same high quality and attention to detail, but more accessible for the newbie. The headline,"every adventure", points to NEMO's mission statement of making outdoor adventure inclusive for enthusiasts of all kinds.
Visit Maine
When the folks at Visit Maine wanted to breathe some fresh air into their existing biking content, I happily agreed to help. The priority for this project was to update and strengthen copy with the added bonus of the perspective of an avid local cyclist. We identified weak spots and collaborated on a format that was applied to six different posts on biking in Maine.
L.L.Bean
As L.L.Bean's women's and men's activewear copywriter, I worked cross-channel to write copy that conveyed the excitement around the new athleisure collection while staying true to the Bean voice. The line featured high-performance, technical piece, cozy, versatile layers, and swimwear. I delivered copy assets for web, emails, catalog, and retail store signage.
Brian Threlkeld, Membership Director at Maine Outdoor Brands
"Working with Kat has been incredibly helpful to accentuate our voice as an organization. She takes time to listen to our needs, our goals and our direction then works magic with words to articulate and illustrate our work. From newsletters to web copy, she does it all effortlessly. I would highly recommend her for any of your copy needs."
Maine Outdoor Brands
Full web copy refresh
In April 2022, I worked closely with the folks at Maine Outdoor Brands to provide copy support as they did a total overhaul of their existing website. In the end, we updated every line of copy to ensure it was indicative of who they are and super-clear about what they do as a non-profit organization that works across multiple fields and industries. This included a flashy new tagline and new monthly newsletter to share local job opportunities and educational programming in the state's outdoor industry.
As a Maine-based freelance copywriter, this was a dream job, and am so proud of what we created together to showcase what a true force of nature Maine Outdoor Brands is and continues to be.
West Elm
In-house e-commerce copywriter
