COPYWRITING
PORTFOLIO
Hello! Thanks for stopping by. I’m a mission-driven copywriter working with mission-driven brands in the outdoor, lifestyle, and holistic wellness space.
My experience working in-house and as a contract copywriter for conscious and curated brands has given me a varied skill set that I use to help strengthen brand voice, identity, and support the growth of a vibrant community of people with the same values and point of view through purposeful messaging.
Complicated sustainability and product copywriting doesn’t scare me away—I love getting the opportunity to help distill big topics into simplified copy that’s engaging and worth reading. What makes me different is my grassroots approach to copywriting that embraces community and authenticity, along with a willingness to take creative risks. It's way more fun that way, right?
Interested in working together or want to find out more? Get in touch here or at kathenglishman@gmail.com.
NEMO Equipment
The first email announcing their 2020 line. We wanted to emphasize that the new beginner kits were designed with the same high quality and attention to detail, but more accessible for the newbie. The headline,"every adventure", points to NEMO's mission statement of making outdoor adventure inclusive for enthusiasts of all kinds.
Visit Maine
When the folks at Visit Maine wanted to breathe some fresh air into their existing biking content, I happily agreed to help. The priority for this project was to update and strengthen copy with the added bonus of the perspective of an avid local cyclist. We identified weak spots and collaborated on a format that was applied to six different posts on biking in Maine.
L.L.Bean
As L.L.Bean's women's and men's activewear copywriter, I worked cross-channel to write copy that conveyed the excitement around the new athleisure collection while staying true to the Bean voice. The line featured high-performance, technical piece, cozy, versatile layers, and swimwear. I delivered copy assets for web, emails, catalog, and retail store signage.
Maine Outdoor Brands
Full web copy refresh + new tagline
In April 2022, I worked closely with the folks at Maine Outdoor Brands to provide copy support as they did a total overhaul of their existing website. In the end, we updated every line of copy to ensure it was indicative of who they are and super-clear about what they do as a non-profit organization that works across multiple fields and industries. This included a flashy new tagline and new monthly newsletter to share local job opportunities and educational programming in the state's outdoor industry.
As a Maine-based freelance copywriter, this was a dream job, and am so proud of what we created together to showcase what a true force of nature Maine Outdoor Brands is and continues to be.
West Elm
In-house e-commerce copywriter
