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Attention-grabbing language with purpose, creativity, and heart

Product, email, and web copywriting that helps brands and businesses craft a rock-solid voice in print or online. 

Email Copy

NEMO Equipment

The first email announcing their 2020 line. We wanted to emphasize that the new beginner kits were designed with the same high-quality and attention to detail, but more accessible for the newbie. The headline,"every adventure", points to NEMO's mission statement of making outdoor adventure inclusive for enthusiasts of all kinds. 

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The George

Beauty mogul, Bobbi Brown, and husband Steven Plofker revived a dilapidated Georgian inn into their take on a chic, modern-day stay. After touring the space, I worked with Bobbi and Steven's team to concept and write copy for the hotel's website. Like their design details, I was meticulous with my word choice in order to reflect the upscale, yet fresh vibe of The George. 

Product Description


As L.L.Bean's women's and men's activewear copywriter, I worked cross-channel to write copy that conveyed the excitement around the new athleisure collection while staying true to the Bean voice. The line featured high-performance, technical piece, cozy, versatile layers, and swimwear. I delivered copy assets for web, emails, catalog, and retail store signage.

Maine Outdoor Brands 

Full web copy refresh + new tagline

In April 2022, I worked closely with the folks at Maine Outdoor Brands to provide copy support as they did a total overhaul of their existing website. In the end, we updated every line of copy to ensure it was indicative of who they are and super-clear about what they do as a non-profit organization that works across multiple fields and industries; including a flashy new tagline and a new monthly newsletter aimed at sharing local job opportunities and educational programming in the state's outdoor industry. 

As a Maine-based freelance copywriter, this was a dream job, and am so proud of what we created together to showcase what a true force of nature Maine Outdoor Brands is and continues to be.

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West Elm 

In-house e-commerce copywriter

west elm outdoor furniture in-line copy
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